The Major Shift in Influencer Marketing

The Major Shift in Influencer Marketing

Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. Josh started Gainfluence while working full-time at Dropbox to provide affordable creatives for every stage of the entrepreneurial journey by partnering with the hottest direct-to-consumer brands. … Read more

Which Option Is Right For You?

Which Option Is Right For You?

In the world of ecommerce, you and your customers share the same desire: A hassle-free checkout experience. Not getting it right could mean losing business. Customers expect a lot out of the online checkout experience. Any blip along the way—too many fields to complete, functionality issues, etc.—can make customers abandon their carts. Research shows that … Read more

When to Auto-apply Google Ads Recommendations

When to Auto-apply Google Ads Recommendations

Google Ads is steadily incorporating machine learning into daily account management. Within the past year, the changes include: Google recently introduced a feature to auto-apply its suggestions in the “Recommendations” tab, offering 17 types of auto-applies in three categories: Bidding and budgets, Keywords and targeting, Ads and extensions. In the example below, I’ve opted to … Read more

Microsoft Nabs Nuance for $19.7B to Bolster Cloud for Healthcare | Wall Street

Microsoft Nabs Nuance for $19.7B to Bolster Cloud for Healthcare | Wall Street

By John P. Mello Jr. Apr 13, 2021 3:00 AM PT Microsoft on Monday announced it is purchasing Nuance Communications, a natural language to computer processing company, in a deal valued at $19.7 billion. In the all-cash transaction, Microsoft will acquire all of Nuance’s outstanding stock for US$56 a share, a 23 percent premium over … Read more

One Serial Entrepreneur’s Secret Sauce (2021)

Portrait of Wil Yeung, YouTube chef and serial entrepreneur, eating noodles

“I don’t perceive myself as a professional chef,” says Wil Yeung. “I’m just some random dude on YouTube who just happens to have a cooking show.” I beg to differ. For the frontman of Yeung Man Cooking, a YouTube channel with 300k+ subscribers—which he built almost entirely during the pandemic—Wil is a pretty humble guy. … Read more

InPost launches label-free returns service

InPost launches label-free returns service

Parcel locker provider InPost has launched a returns solution that wants to simplify the process of returning items that were bought online. Customers no longer need to use or print labels, instead they use a QR code on their smartphone. The new returns solution wants to make ecommerce returns easier and faster. According to the … Read more

Can You Still Use ePacket for Dropshipping in 2021?

Can You Still Use ePacket for Dropshipping in 2021?

Whilst ecommerce as a whole boomed last year due to national lockdowns. The businesses that are still present today are still here because they adapted to the changing times, which included overcoming this issue. 2020 presented many challenges for dropshippers, particularly shipping, as most countries at some point or another closed their borders. One of … Read more

Using Clubhouse to Promote a Business

Using Clubhouse to Promote a Business

Clubhouse, the invitation-only audio discussion app, launched in April 2020. It has since garnered about 2 million active weekly users. The app’s fleeting nature and live-conference format force its content to be instructional, not promotional. Tactics such as advertising or sponsoring influencers either are not an option on Clubhouse or are not usually effective. But … Read more